Business 10 Best Quotes from Start with Why – Simon Sinek Book – Start with Why Author – Simon Sinek Post – Quotes from Start with Why Genre – Business People don't just buy what you do, they buy why you do it. Your decisions should be consistent with your why. We say WHAT we do, we sometimes say HOW we do it, but we rarely say WHY we do. There are only two ways to influence human behaviour: you can manipulate it or you can inspire it. You don't hire for skills, you hire for attitude. You can always teach skills. Communication is not about speaking, it's about listening. Being authentic is not a requirement for success, but it is if you want that success to be a lasting success. Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them. Price always cost something. The question is, how much are you willing to pay for the money you make? Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it. 15 Best Quotes from Peaky Blinders by Cillian Murphy 10 Best Quotes from Make Your Bed – William McRaven